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Handcrafted mattress maker Shifman Mattresses and upscale bedding retailer McRoskey San Francisco announced a new partnership that highlights the power of luxury bedding as both companies advance their strategic growth plans.
This fall the McRoskey San Francisco flagship store will feature Shifman’s American Heritage collection among its high-end bedding assortment. This top-selling collection blends contemporary styling and luxury with an elegant Belgium Damask cover for a higher-end look and feel while maintaining its accessible luxury price point. The line spans a wide range of comfort levels and features Shifman’s exclusive Sanotuft® technique and 8-way hand-tied boxsprings.
“We’re delivering on our promise to bring the Shifman brand to more people across the U.S., and we are honored to partner with McRoskey San Francisco not only because it expands our reach in the West, but also because our two companies share traditions and cultures of high-quality materials, craftsmanship and service,” said Bill Hammer, Shifman president.
McRoskey San Francisco also has plans to expand. New owner and CEO Vanessa Contreras is currently working on moving the flagship store from Market Street to a location that makes it more accessible to luxury consumers. Once the move is completed, the 123-year-old luxury retail brand will add two locations in the Greater San Francisco Bay area in the next 18 months.
“The Shifman and McRoskey brands are beautifully aligned and bringing American Heritage to our floor allows us to diversify our merchandising mix while staying true to our legacy of luxury craftsmanship to improve lives through quality sleep,” said Contreras.
The handcrafted American Heritage collection offers a 10-bed collection with Shifman’s signature two-sided construction, natural cotton comfort layers and individually wrapped coil system. Its premium and luxury models elevate sleep comfort and quality with additional fine, natural materials such as cashmere, natural latex and New Zealand wool. All models are compatible with adjustable bases.
Officials from both companies agree that the American Heritage collection embodies the American dream through the success stories of two family businesses built on passion and commitment to excellence.
About Shifman Mattress Company
Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 129 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.